Enhanced Version of Reality: Augmented Reality

After the successful application of Virtual Reality (VR) experiences in video games and computer graphics, I mean everyone has played Pong right! Engineers have now come up with an altogether out of the traditional sense of real and virtual; Augmented Reality (AR). It basically enhances the real or we could say entirely blurs the line between what is real and what is computer generated, by elevating our basic sense of sight, smell, touch and hearing. Augmented Reality (AR) operates on the basis of what is real and hence is closer to reality than Virtual Reality (VR). It’s literally changing the way we see the world.

It super imposes graphics, audios and other senses, enhancing them over a real world environment. Next generation Augmented Reality (AR) devices will display graphics for unit users’ viewing and perspective.

From social media filters to medical processes, Augmented Reality (AR) is growing everywhere. It overlays information on your already existing real natural world. One the most widely used application of Augmented Reality (AR) is called the GPS (Global Positioning System), used for mapping directions and finding locations. Today, it’s commonly used by people in everyday life.

World’s one of the best technology providers, Apple is also taking steps towards  Augmented Reality (AR), within their cell-phone devices, which would most definitely increase the popularity of Augmented Reality (AR) and help it to grow at a faster pace. Both their devices iPhone 8 and iPhone X would have a new chip that would allow them to give users with extraordinary Augmented Reality (AR) experience.

Also, Snapchat and Instagram would soon introduce filters which would allow users to take selfies with a friend or let’s say even Tom Cruise via projected Augmented Reality (AR). So it’s like real cool stuff for the Gen-Zers. So all tech-savvy should be ready to witness the best exposure to “real” in the upcoming year.


New Year Hopes For New Trends in Digital Marketing

New Year asks for new trends in every arena and so the forum of digital marketing deems to have some highlighted achievements to gain in the year 2018. Internet being the ground breaker for the marketing industry would definitely like some new spices in the mix for the upcoming year. To blotch them down one by one, we should begin with something very much talked about recently; artificial intelligence.

On the basis of a prediction made by Adobe, marketing strategies can be now developed by machines. They would make an analysis of data to build parts, begin and end campaigns across different channels and could also develop customised copies targeting perceived personalities. What could be more appeasing to the customers than witnessing something based on their own behaviour; customer actions could describe what they desire. Using Intercom and Drift, marketing agents can communicate directly with buyers. AI Live Chat would definitely be more appreciated by website visitors.

Content Marketing is another trend taking over the industry. A larger populace believes more what they read rather than what they see in advertisements. It’s also one of the cheaper marketing forums. It also provides marketers with ‘n’ number of platforms such as blogs, articles, videos and infographics.

There is also an outpouring of advertisements on T.V. but it no more is the T.V. our parents were familiar with. With Gen Y and Z under the influence of online channels such as You Tube, Netflix, Amazon Prime, T.V. has made a shift to the digital world. This trend seems to be gaining strength today. So, opting for You Tube ads seems to be the smarter choice in marketing rather going for the flatrons.

Social media being one of the larger platforms of online marketing would definitely witness some new set-ups as well.

With a limited character count, Twitter is unable to improve its user-base. It’s also focused primarily on its user acquisition for the past year than on improving its ads platforms. Yet on the other side, much improvements have been made by LinkedIn and it has presented a new user interface. Hence, providing a new attraction to the users in the New Year.

Google Station

How to connect Google Station Free Wi-Fi?

Google Station, a public Wi-Fi initiative of Google is revolutionizing the digital domain. With this initiative, Google promises “fast internet for everyone.” Google collaborated with RailTel and Indian Railways is planning to provide free Wi-Fi to everyone.

Google Station seeks more partners such as cafes, malls, phone carriers, and so on to work with Google to set up high-quality, secure, and easily accessible Wi-Fi. In a first move, Google announced that it will offer free Wi-Fi access in all major railway stations covering 100 stations across the India. First of such kind of free Wi-Fi services is offered at Mumbai Central, WR line station. Soon this will be rolled out to several other stations. Most of the people wonder, how to avail free Wi-Fi at stations. We have organized a set of steps to help you connect with Wi-Fi easily.

Google Station Free Wi-Fi

Google Station Free Wi-Fi


  • When you are nearby to Google Free Wi-Fi railway station, open Wi-Fi setting option on your mobile device, you will notice a hotspot named as “RailWire Wi-Fi”. Select this.
Google Station Free Wi-Fi

Google Station Free Wi-Fi

  • Once you are connected to “RailWire Wi-Fi” hotspot, you need to open a mobile browser and visit
  • In order to get access high-speed free Wi-Fi access at stations, you simply enter your 10 digits mobile number and receive your access code through SMS.
Google Station Free Wi-Fi

Google Station Free Wi-Fi

  • Enter the access code (OTP) and press done.
  • Once your OPT will be verified, you will get message “ You are Online!” Now you can use free Wi-Fi
Google Station Free Wi-Fi

Google Station Free Wi-Fi


Is your website affected by the latest Google Penguin 4.0 update?

Is your website affected by the latest Google Penguin 4.0 update?What is new in latest update? There are two important points to take from this latest update.

1-  According to Google, Penguin goes real-time. The latest update incorporates the Penguin update in core algorithm of Google, which means there is no more Penguin update in future. Now penguin update will be refreshed in real-time once your website is crawled or re-indexed again.

2-  Penguin becomes more page-specific, not sitewide only. Google Penguin now not only affects the whole site. Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

How do you know which page of your website is affected by the Penguin?

Get notified about our Real Time Penguin 4.0 research

  • What the “real-time” aspect of Google Penguin 4.0 means for you and your business
  • How link penalties will work in the future
  • A look back in history of Google Penguin Updates – we’ve followed every detail since April 2012
  • What new risks and threats to your business the Google Penguin 4.0 update brings
  • What new opportunities the Google Penguin 4.0 update brings
  • How you can best handle the new “fast” Google Penguin update
  • How great content marketing can help you in the Penguin 4.0 era
  • How the “Big Plan of Google” finally comes together in 2016 with Penguin 4.0

What effect will this latest update bring? Websites with spammy links will be penalized. Can you analyze which link is negative and going to hurt your website ranking?


Preparing for Google Penguin 4.0 “real-time” update:

The practice of proactive link audits and disavows gets, even more, important for your business – and we always recommended to do it on a weekly basis. Maybe faster in the future.

  • A link can help or hurt - positive to negative effect.
  • You need to analyze your FULL backlink profile – it’s about ratios.
  • Use a machete, not a scalpel for bad links – I know that it’s tough to let a so-so link go, but remember it’s about ratios
  • Disavow shady scraper links – Google has better things to do than detect all sorts of scraper spam, so they put it on us
  • Be careful with redirects – as we found out in Penguin 2.0 update Google passes penalties on with redirects for a while now
  • Be careful with redirects 2.0 – temporary redirects are handled differently than just a few years ago and can convert into permanent redirects. Did you know?
  • Content relevance.

The aim of Google updates is to provide the best user experience to the search engine users (Relevant results):

  • Providing relevant, useful and engaging content
  • Providing the best user experience
  • Providing the best speed in your site
  • Building a website that your audience trusts

 Steps to recover from Google Penguin 4.0 Update:

Step 1: Traffic Fluctuation Analysis

Step 2: Anchor Diversity

Step 3: Back Link Profile Review

Step 4: Follow vs. No-Follow Links

Step 5: Link Velocity

Step 6: Authority and Trust Flow

Step 7: Continual Monitoring

Digital Trends 2017

3 latest trends in online marketing

Online marketing changes at rapid pace. Indeed, the fundamental principles of marketing are same – know your target audiences, formulate strategy and measure the results. However, the mechanisms and tools that we use to connect with our target audiences have been transformed due to the evolving nature of technology. Companies are striving to outpace the competition. In order to compete and thrive in this fiercely competitive market, companies need to embrace latest online marketing trends.

  • ASO (App Store Optimization)

Apps are replacing traditional browser based internet experience. Apps are projected to grow in near future. Companies need to provide better app-based experiences to their target audiences. App store optimization consists of techniques and tools to boost ranking of apps in app store.

  • Social Media Aggregation

Social media has become one of the most effective sources to connect with target audiences. It is important for the marketers to aggregate various social media platforms better outcome. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing has been instrumental for their business growth, with 80% claimed their social media marketing efforts increased website traffic. Moreover, according to Social Media Examiner, 97% marketers are currently utilizing social media platforms—but 85% of participants are still confused about which social media tools are the best to use.

  • User-generated content and content personalization

User generated content holds incredible power to build brand reputation. Brands have realized what they can do with user-generated content. Businesses are encouraging their target audiences to contribute in generating content through contribution based forum, event, competition, etc. It helps brands to build a thriving community around their brands. Next step is content personalization i.e. personalize the content as per the target audiences’ preferences and interests. Learn how to turn your customers into happy customers.

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