Books to Boost Your Social Media Marketing Strategies

Including Social Media Marketing is a top priority right now for almost everyone (small businesses too!). This is the reason, marketers are brainstorming everywhere in order to take measures and come up with the Social Media Marketing strategies. In order to understand the significance of Social Media Marketing, reading books are one of the best practices. Remember ‘books are our best friends’? Probably you will agree with us that books have always had an upper hand in channelization of knowledge. However, selection of an apt book assures the way to success.

Here are a few must-read books to help build your Social Media Marketing strategies, they speak on latest trends, concepts, and the popularity of social media.

  • Likeable Social Media by Dave Kerpen

For small businesses, social media adoption is still a herculean task. In the book, ‘Likeable Social Media’, Dave Kerpen talks about making impossible much more possible. With the help of clear how-to instructions, he gives all the information as well as necessary tools to engage customers in a digital world. The advice given by him is concise, practical, and helps you leverage the ‘human side’ of your business.

  • Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Needless to say, consumers are overloaded with information, how will you cut through the noise and effectively deliver your message when there are already so many social platforms covering it? This is the aim of Gray Vaynerchuk’s book, ‘Jab, Jab, Jab, Right Hook’. It highlights how stories change on each platform and the ways in which you can adapt your story accordingly.

  • Audience: Marketing in the Age of Subscribers, Fans & Followers by Jeffrey Rohrs

Social Media Strategy is futile if there is no audience. In today’s marketing age, your audience matters more than ever. A business cannot survive without one. It is upon you how you discover and maintain loyal relationships with customers.

However, there are businesses that treat its audiences like afterthoughts and not assets. This book aims to change this perception by challenging businesses to focus their earned, owned, and paid media to increase the value of their audiences, engagement, and size in long-run. With the help of case studies and research data, this book focuses on how you can gain a competitive advantage and master proprietary audience development.

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Magic Apps To Get Booming Results In Digital Marketing

There are many ways to create content for social media marketing. You don’t have to primarily rely on your desktop computer to modify digital content like images and video for the brands that you help in social media marketing. There is a countless amount of smartphone apps that can come in handy for content creators seeking some assistance from their mobile devices. Check these smartphone apps here:



As a content creator, sometimes, you have to rely on stock imagery to form posts for social. A great resource for free high-resolution photographs is the Unsplash app. Unsplash is a resource with over 300,000 images that can be used for free. The images on the app have been curated by a community of generous photographers. The photos are free for commercial and non-commercial use. You also aren’t required to credit the photographers which can be helpful if you plan to use an image for online marketing purpose.



If you’re an iPhone user, then this tool is a game changer! We all know that you can capture audio, video, and photos using an iPhone but, not everyone has taken advantage of the iMovie app available in the App Store. This app is a simplified version of the desktop iMovie program making it perfect for video editing. The iMovie app allows you to edit video content right off your mobile device. There are even templates with graphics that you can incorporate into your video project if you need some creative assistance. From the app, you can transfer files directly to your desktop or straight onto YouTube. If you create video content, then this is definitely a useful tool for editing.



If you’re looking for an all in one app, Be Funky may be what you need to edit images for social. This time-saving tool is equipped with a photo editor, collage maker, and graphic design feature, perfect for easy editing. What makes this app stand out is its wide array of tools that give users the ability to customize using text, graphics, and color. Be Funky is the perfect app for creatives who need to edit content on the fly. From touching up an unwanted spot to cropping to the ideal size for Facebook, Be Funky is a useful tool that gives creatives the ability to adequately customize images to fit the needs of their clients.

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Modern Keyboard With Colored Social Network Buttons.

Social Media Takes Over With These New Trends

Expention of Live Streaming:

Live streaming has become increasingly prevalent in 2017 and this is a trend which is set to continue as we move into 2018, because it is popular amongst users. Users love it because it is one of the most genuine and real ways of communicating on social media.

Indeed, millions of people are already engaging with live content every day on social media platforms because it is fresh, relevant content that helps them stay connected to the brands and people they love.

So, live streaming offers your business a way of getting your brand out there and engaging with your audience in an exciting and interesting way, so have some fun in 2018 and go live!

Continual Rise of Influencer Marketing:

Influencer marketing has become one of the most proven and effective forms of advertising in 2017 so there is no surprise that it will continue into 2018. What will be key however is authenticity. Brands and Influencers need to align themselves together because they both believe in the product, not because there is a huge pay check behind the scenes. Social media users are to become savvy to the previous techniques where celebrities peddled everything from protein shakes through to teeth whitening products and this form of advertising will not succeed. People trust influencer marketing because they can relate to it and they have trust in it.

Increasing Messaging Platforms:

Most people use messaging platforms in their personal life, from Messenger through to WhatsApp there are 2.5 billion active users every day, so it makes sense for businesses to make the crossover. It is predicted that artificial intelligence, Chabot’s and voice assistants will all be used to help brands engage with users in a more personal way in 2018. Indeed, as the Chabot’s become smarter they will be able to adopt a brand voice and send personalized messages directly to users.

So set your target on social media marketing and witness your business bloom in the upcoming years.

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Enhanced Version of Reality: Augmented Reality

After the successful application of Virtual Reality (VR) experiences in video games and computer graphics, I mean everyone has played Pong right! Engineers have now come up with an altogether out of the traditional sense of real and virtual; Augmented Reality (AR). It basically enhances the real or we could say entirely blurs the line between what is real and what is computer generated, by elevating our basic sense of sight, smell, touch and hearing. Augmented Reality (AR) operates on the basis of what is real and hence is closer to reality than Virtual Reality (VR). It’s literally changing the way we see the world.

It super imposes graphics, audios and other senses, enhancing them over a real world environment. Next generation Augmented Reality (AR) devices will display graphics for unit users’ viewing and perspective.

From social media filters to medical processes, Augmented Reality (AR) is growing everywhere. It overlays information on your already existing real natural world. One the most widely used application of Augmented Reality (AR) is called the GPS (Global Positioning System), used for mapping directions and finding locations. Today, it’s commonly used by people in everyday life.

World’s one of the best technology providers, Apple is also taking steps towards  Augmented Reality (AR), within their cell-phone devices, which would most definitely increase the popularity of Augmented Reality (AR) and help it to grow at a faster pace. Both their devices iPhone 8 and iPhone X would have a new chip that would allow them to give users with extraordinary Augmented Reality (AR) experience.

Also, Snapchat and Instagram would soon introduce filters which would allow users to take selfies with a friend or let’s say even Tom Cruise via projected Augmented Reality (AR). So it’s like real cool stuff for the Gen-Zers. So all tech-savvy should be ready to witness the best exposure to “real” in the upcoming year.

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New Year Hopes For New Trends in Digital Marketing

New Year asks for new trends in every arena and so the forum of digital marketing deems to have some highlighted achievements to gain in the year 2018. Internet being the ground breaker for the marketing industry would definitely like some new spices in the mix for the upcoming year. To blotch them down one by one, we should begin with something very much talked about recently; artificial intelligence.

On the basis of a prediction made by Adobe, marketing strategies can be now developed by machines. They would make an analysis of data to build parts, begin and end campaigns across different channels and could also develop customised copies targeting perceived personalities. What could be more appeasing to the customers than witnessing something based on their own behaviour; customer actions could describe what they desire. Using Intercom and Drift, marketing agents can communicate directly with buyers. AI Live Chat would definitely be more appreciated by website visitors.

Content Marketing is another trend taking over the industry. A larger populace believes more what they read rather than what they see in advertisements. It’s also one of the cheaper marketing forums. It also provides marketers with ‘n’ number of platforms such as blogs, articles, videos and infographics.

There is also an outpouring of advertisements on T.V. but it no more is the T.V. our parents were familiar with. With Gen Y and Z under the influence of online channels such as You Tube, Netflix, Amazon Prime, T.V. has made a shift to the digital world. This trend seems to be gaining strength today. So, opting for You Tube ads seems to be the smarter choice in marketing rather going for the flatrons.

Social media being one of the larger platforms of online marketing would definitely witness some new set-ups as well.

With a limited character count, Twitter is unable to improve its user-base. It’s also focused primarily on its user acquisition for the past year than on improving its ads platforms. Yet on the other side, much improvements have been made by LinkedIn and it has presented a new user interface. Hence, providing a new attraction to the users in the New Year.

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