Even though 46% of total telecom marketing budget is devoted to digital media, the allocated amount of marketing budget is not optimally utilized. With over 17 billion dollars of FDI investment alone (Source: Pricewaterhouse Coopers), Telecom is next only to retail/e-tail as a sector which continues to show consistent, booming growth. The gargantuan irony of the seemingly bright side is wafer-think operating margins – almost entirely due to (a) very high licensing costs (8% of adjusted revenues) and (b) hyper-competition. Cost per acquisition (CPA) is facing an enormous pressure to remain a positive growth driver due to increasingly demanding and discerning customers who have now, the luxury of a very wide variety of brand choices to make across service providers, services and devices. As per UST Global, 3G & 4G services will fuel rapid growth of machine to machine interactions with one out of every three mobile handsets expected to be a smartphone by 2020 in the country! (Source: GSMA). IDC predicts a CAGR of over 5.2% by 2017 through a market-size of 37 billion US dollars for just mobile telephony alone. India has over 1 billion mobile subscribers today while the average tele-density is around 78% (Source: CCI)
The advent of digital technology opened up a myriad of opportunities as well as challenges to the cost, infrastructure and revenue pursuits. As a matter of fact, a plethora of channel interaction mediums such as smartphones, tablets, internet and several others has shifted the customers from traditional avenues of interactions such as ATMs and bank branches.
The country is increasingly connected, social, and increasingly uses mobile devices, especially smartphones, to carry out a large number of activities.
The telecoms industry has always been ultra-competitive, whether it’s tariff wars, data deals or the latest handset exclusives. An effective social media marketing strategy along with SEO and PPC can help you reach new customers and retain the existing customers.
We design Responsive, Integrated and Optimized web solutions for our telecom clients so that they can make a good first impression. Websites are built with careful consideration of SEO, social sharing, content strategy, marketing automation, dynamic personalization, lead scoring, and progessive profiling.
The introduction of IoT in telecom is transforming the role of telecom service providers in enabling communication between people and devices. Data analytics, Low power WAN, Location services, Autonomous vehicles, Equipment monitoring, Physical security features are some example of IoT
We offer intuitive enterprise mobility solutions that ensure that telecommunication companies have access to all data and analysis to understand the business, customer, and industry.
Every telecom service provider uses artificial intelligence to improve its customer service primarily by using virtual assistants and chatbots. AI applications in the telecommunications industry use advanced algorithms to look for data patterns, enabling telcos to both detect and predict network anomalies.