Even though 46% of total telecom marketing budget is devoted to digital media, the allocated amount of marketing budget is not optimally utilized. With over 17 billion dollars of FDI investment alone (Source: Pricewaterhouse Coopers), Telecom is next only to retail/e-tail as a sector which continues to show consistent, booming growth. The gargantuan irony of the seemingly bright side is wafer-think operating margins – almost entirely due to (a) very high licensing costs (8% of adjusted revenues) and (b) hyper-competition. Cost per acquisition (CPA) is facing an enormous pressure to remain a positive growth driver due to increasingly demanding and discerning customers who have now, the luxury of a very wide variety of brand choices to make across service providers, services and devices. As per UST Global, 3G & 4G services will fuel rapid growth of machine to machine interactions with one out of every three mobile handsets expected to be a smartphone by 2020 in the country! (Source: GSMA). IDC predicts a CAGR of over 5.2% by 2017 through a market-size of 37 billion US dollars for just mobile telephony alone. India has over 1 billion mobile subscribers today while the average tele-density is around 78% (Source: CCI)
The advent of digital technology opened up a myriad of opportunities as well as challenges to the cost, infrastructure and revenue pursuits. As a matter of fact, a plethora of channel interaction mediums such as smartphones, tablets, internet and several others has shifted the customers from traditional avenues of interactions such as ATMs and bank branches.
Webisdom is a Digital Marketing company that specializes in providing BFSI companies with Web Solution services that nurtures their business with an ideology 'To Reach. To Impact.Read more
Digital marketing is a vast subject as everyone knows with so many areas like PPC, SEO, SMO, SEM, ORM, and content marketing. Webisdom is a leading digital marketing agency that focuses on growing BFSI business successfully with online marketing services.Read more
As the popularity of mobile devices is at its peak, mobile applications are becoming essential for every kind of business today. These smart apps serve as powerful tools as they add value to , enhance their productivity, and aids in increasing their customer base.Read more
The Internet of Things (IoT) is not just a futuristic vision. Rather it is an important factor for higher profitability and productivity and in helping businesses make better decisions. However, streamlining IOT across several platforms for secure access and better connectivity requires a clear strategy.Read more
Technology today is an integral part of our lifestyle. Be it your personal phone, a company's database or even your own business, everything is digitalized and is only growing with time in every aspect.Read more