Research by Boston Consulting Group (BCG) and Google India predicts that digital influence will impact 63% of consumer durable sales in India by 2023.
Easy Internet access and online shopping options have pushed the digital influence on the sale of large appliances such as televisions, air conditioners, and washing machines to 28% of the overall consumer durables market. Marketing on digital channels is now a necessity and that's why we help you overcome the marketing challenges like promotion, marketing planning, and ROI, brand health, and forecasting with our digital marketing strategies.
The decision to Buy a consumer durable item (cars or household appliances) is a long journey and in today's world people search for items online even if they buy that item later offline. We create dynamic websites for our clients which systematically organize the products and help you convert the visitor into a customer.
New ranges of consumer durable products enabling IoT. Homes around the world are getting smarter and are expected to become more connected. Increasingly, smart TV sets, washing machines, and home appliances are adopting IoT approaches and getting connected remotely at the consumers’ convenience.
An App is the best way to engage your target audience. Our mobile app developers, after a thorough research and the understanding of the end users, ensure that all the information one seeks on a webpage may get on an app by just tapping on it.
Among the various consumer goods that can be integrated with AI capabilities, household electronics and appliances are at the top in leveraging AI. Electronic personal assistants such as Amazon Echo, Google Home, Microsoft Cortana, and Apple Siri are some examples of AI in your home.