Automobile industry is grappling with the market challenges to attain a sustainable growth by adopting the latest technologies. The evolving digital technology has a huge influence on how value chain collaboration, customer experience and internal operations will emerge in the near future.

  • Digital innovation life cycle: The automotive industry struggles in the digital domain with product innovation cycle of 12-16 months. Major challenges being faced are related to quick churn and effective digital communication.
  • Customer interaction avenues: Integration of multiple channels of customer interaction is not effective.
  • Improved Customer Experience: The need to provide integrated consistent virtual and real-life experience to the customers
  • Agile Business model: Developing agile modules to transform their legacy business models into the agile business model connected with digitalization.
  • Upgraded technical capabilities: Necessity to upgrade functional and technical capabilities of entire ecosystem.

"Competitive Differentiation" is the key to success in the digital era. Among various ways to create differentiators, establishment of 'digital enterprise' holds an immense significance in bringing the next wave of business process transformation and product innovation.

Next-gen technologies that are very clearly slated to alter the very basis of customer engagement across industries are:-

  • Advanced mobility
  • Cloud computing
  • Big data
  • Social media marketing and
  • E-Commerce
  • Digitalizing Business Processes:
    • Product Life Cycle Management (PLM) transformation support
    • Embedded software development for products
  • Digital Manufacturing operations:
    • Industrial software development and apps
    • Digitalized manufacturing process
    • Manufacturing technology services
  • Customer Interaction Avenues:
    • Integrating seamless multiple customer communication channels
    • Implementation of Social media campaigns for better participation of the consumers
    • Checking product performance in the market
    • Rapid response management system to customer queries.
  • Data Management:
    • Seamless integration of social media platforms across relevant business processes – enriching customer data, optimizing marketing tactics, presenting holistic approach, and finally, proactively mitigating all risks.
  • As customers in automobile sector are increasingly shifting to digital technologies, companies that adopt digitalization will undoubtedly be at the forefront of the industry.
  • Automotive companies should be ready to combat the emerging challenges by leveraging digital technology – right from product innovation to customer lifecycle management.

Digital Marketing

Customer’s decision are influenced by his online search nowadays and if you are not in that search result you are losing a big number of customers. Studies suggest that digital media changed customer’s buying journey to such an extent that 59% of car purchasers now spend their time researching online.

Our Digital marketing service for the automobile sector is designed to help create awareness about your products and help your audience make an informed decision. We create digital audience segmentation and show them the right content at the right time based on their customer journey

Web Solution

Highly interactive and seamless automobile websites are developed by us to enrich your user's web experience. We provide web solutions to help our Automotive clients grow through online medium and get more leads and conversion.

Internet of things

IoT has enabled better transportation efficiency and management capabilities and is leading us to a future of intelligent, autonomous vehicles. Applications of IoT includes, in-car navigation, sensors, monitor functional metrics such as temperature, engine status, rear-view cameras, and proximity sensors.

App Development

Our automotive app development service helps you maintain effective communications with the customer,remind him for insurance renewal, service and maintenance, spare parts purchase, dealership maps around the city and more.

Artificial intelligence

The self-driving cars are not far away anymore. Automotive manufacturers implement a range of human-machine interface technologies (HMIs), including voice controls, interior-facing cameras, touch-sensitive surfaces, and smarter, personalized platforms.

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