Quintessential Tips to Speed Up Your Social Media Marketing

Quintessential Tips

We all know that social media marketing is totally awesome. It can boost your business’ exposure, traffic etc. and much more. Some even say web marketing can’t survive without it.

But even though it’s basically perfect, there is one hamartia about social media marketing: It takes a lot of time. Especially if you’re doing it right (i.e. actually engaging with your audience and not just posting links to your site). Around 63% of marketers spend 6 or more hours a week on social media marketing activities, and nearly 19% spend more than 20 hours a week.

But here are some quintessential tips to speed the process along.

1. Limit It

We all know not to jump off a bridge just because everyone else does. So why do so many businesses basically do exactly that when it comes to social media?

Nobody has time to engage on all of the networks they “should” be on. The only real reason to be on a social network is that your audience is there, and you believe you can engage with them there.

The first step, then, is to figure out where they are. This might take a bit of spy-like action, but it will save you time by simply narrowing down the networks you need to target on.

Start slow, building a presence on the network that is most popular with your audience first. Once you’ve made your presence known, and have linearized your participation there, then you can move on to the next most popular network for your consumers.

If your audience isn’t there, don’t waste resources on it, no matter how popular it may be in general.

2. Automate It

This is a bit of a touchy subject, but the bottom line is you have to automate some of your social media participation – unless social media is your only job.

But just like any technology, social media automation can be abused. You should never, for example, automate responses. Case in point – no one wants an automated tweet that says “Thanks for sharing” every time someone shares one of your tweets.

You should always seek to engage in real-time. This is also another reason why you should take it one social network at a time so that you can ensure you have the resources to respond in a timely manner when someone engages with your company on social media.

3. Analyze It

Again, you’re not doing social media just to do it – you’re doing it to achieve certain goals for the business.

You need to decide what those goals are (brand awareness, traffic, sales), then you need to track your social media metrics to see if your efforts are working toward those goals.

A good place to start is Google Analytics. Traffic isn’t the be-all-end-all of metrics, but you do want to ensure that your social media efforts are bringing in traffic, and which platforms are doing that the best.

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