The hallmark of a non-digital enterprise is that its IT department is treated as a cost center.
Gap -> Innovation -> Adoption ->Shift/Change ->Gap – >Re-Innovation -> Adoption
Business evolution anywhere in the world mirrors the above through its relentless churn sifting through multifarious cycles, decline and growth. But it is with a view to remain consistently inconsistent with the routine approach of measuring business value (measured by mere topline and bottom-line growth) that technology today permits business organizations to embrace a far more fuller and meaningful approach towards that all important Competitive Advantage.
Technology aids in the following key ways:-
(i) Cost & operational efficiencies
(ii) Human capital productivity improvement
(iii) Seamless operations across every aspect of business with excellent integration & interoperability
(iv) Highly improved customer experience
(v) Lowering resource consumption while rationalizing its utilization
(vi) Fuellingtactical leverages
(vii) Promoting (ultimately), a more livable planet
A digital enterprise refers to an organization that leverages technology as a competitive advantage in its external and internal business operations. It is, as Gartner puts it, the blurring of physical and digital dimensions of the business entity in all its manifestations (see their research below).As technology has reformed the operations and infrastructure of enterprises, digital enterprise has taken on different meanings.
The sheer opportunity is immense and nearly, infinite
Digital Marketing vs Digital Enterprise:The latter is like a superset of the former. The extras are:-
i) Integrated solutions-centric rather than piece-meal fixes
ii) End-to-end transformation of business, people, technology and processes
iii) Involves medium to long-term goals adoption as key focus
iv) Maturity flexion across every level of intervention
v) Involves change management and impacts culture
vi) Encompasses multiple services to serve in a seamless, scalable and well-integrated way, the evolution towards going digital all way.
vii) High investment and longer gestation but with immense leverage-accrual abilities
viii) Entirely people-centric (contrary to popular perception!), and requires a deeper commitment from the management
ix) Involves continuous improvement, measurement, gap assessment and again, improvement
x) Involves services, software, hardware and lot of think through!
Gartner predicts that a lack of digital business competence will cause around 25% of businesses to lose competitive ranking by 2017. Organizations that want to embrace digital solutions need to do some important things. First of all, they need to identify, where the digital value lies