Tracking and Monitoring

Tracking and monitoring involves the use of web analytics is the study of the behavior of website visitors. In a commercial context, web analytics especially refers to the collection and analysis of data related to a web site to determine customer and website behavior; for example, which landing pages encourage people to make a purchase.

Why is it useful for your company?

Marketing impact: Analytics gives the ability to measure clear ROI impact per source of visitor
Product impact: Gives the ability to cross sell/up sell products. Also, major product continuation/removal decisions come out of analytics data
Website impact: With click stream analysis we can optimize the website for highest conversion, identify high performing and poor performing areas of the website
CRM impact: Analytics gives data on demographics and internet purchasing behavior of the consumers

How do we do it?

Setup analytics tools on the website. Initially a free tool like Google Analytics can be installed and as volumes increase, more sophisticated tools can be deployed
Setting up proper tagging across all website pages
Setting up suites like E-commerce tracking, special activity tracking etc. on specific pages
Tiding over common confusions in the calculation of unique and repeat visitors
Helping in creating unique landing pages for accurately measuring effects of marketing activities
Analysis of daily data from the Google analytics and creating meaningful daily MIS
Generating actionable business intelligence from the analytics data