Google search as a product keeps on updating and upgrading with the sole objective of making sure that the users find exactly what they are looking for in the shortest time. This is where SEO comes into the picture. By carrying out SEO activities both on and off-page, one tries to attain high ranks in the SERPs.
Over the years the search engines have upgraded themselves, however, the SEO practices have remained the same. These practices have resulted in a decline in the efficiency of SEO output in terms of the time invested and results produced.
In order to resolve this efficiency problem, Webisdom along with its seasoned SEO Experts and Digital Consultants started to analyze how the search engines particularly Google Search are crawling through the websites available on the internet. To conduct this study a sample base of 50 websites for each of the mentioned industries (the industries are mentioned on the website in a listicle form).
The observations led our team to understand the root causes of the efficiency problem of traditional SEO practices. The in-depth study of Google’s core algo update and its behavior along with the crawling pattern changes were noticed. This analysis resulted in the formation of SEO 2.0, a new and improved SEO methodology, which not only rectifies the efficiency problem but improves SEO effectiveness altogether
SEO 2.0 methodology is a precise blend of on-page and off-page SEO activities, the right quantity and the best quality, ratio between Do-Follow and No-Follow backlinks and optimising the website on-page SEO.
The complete framework of SEO 2.0 is designed in such a way that it divides all-inclusive activities into different segments, each segment carrying its sequence and priority. The framework aids in the segregation of SEO activities based on varying percentages assigned to each activity on the basis of quantity and priority of activities.
This, in turn, assists the SEO team to smoothly execute required tasks and carry on with the SEO process without any difficulty.
By introducing SEO 2.0 in our curriculum, we have been able to deliver great results in SERPs to our clients, meanwhile establishing a relationship of transparency and trust with them. Our exclusive SEO 2.0 methodology is thus, a sustainable model specially designed to enhance the efficiency of traditional SEO activities and render a new direction to the same in Digital Marketing.