Search Customer Acquisition
Search customer acquisition refers to PPC (pay per click) marketing and Paid inclusion in search engines results.
Pay-Per-Click (PPC) is a form of online advertising where the advertiser pays to be listed in the sponsored links section of the search engines.
Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index.
Why is it useful for your company?
- Search Customer Acquisition gives results instantly by presenting the website to relevant customers
- Is indispensable for capturing customers who could be searching for related products
- Returns of over 50% are common in Paid Search
How do we do it?
- Keyword generation
- Keyword optimization at the campaign and keyword level
- Deciding right bidding strategies
- Partnerships and affiliations with other websites to get targeted quality visitors directed to your website
- Track visits to conversion per keyword to identify good performing keywords