Writing a Good Website Critique

Hi all, today I am going to share some common yet important tips on how to critique a website.

Importance of Website Design  

Merely designing a simple business web design is not enough to woo online customers. It only takes few seconds for online customers to browse from one website to another and if they don’t find the web design appealing and useful and they will simply move to other web portals.

Therefore, business owners need to ensure that their website should be customized also which adds more appeal and uniqueness to simple business web design.

It may seem harsh, but giving critique on a website is a valuable experience in itself. A lot of time and effort goes into creating a web presence so finding ways to make improvements ensures that all the work does not go to waste.

Learning to evaluate a website effectively is part art and part science, but it’s a skill that can be learned. To develop an eye for what works on a website and what doesn’t, there are few simple techniques that help you critique your website in 30 seconds or less.

  • Launch the website- Take note of how long it takes the page to load. Even if you have a slow connection, you should not have to wait more than a few seconds. If the load time takes longer, it means that the web designer should rethink any large media files or overloaded HTML code that could be slowing the page-load process.

  • Assess the content- Check whether the content on the page is easy on the eyes or not. For example, white text on a black background is an unfortunate, yet common, setup that some web designers use. This design causes the eyes to strain harder than necessary. The content must be readable in order to keep visitors from leaving the site.

  • Broken links check- Are the image files broken? If this is the case, you will see a question mark where a graphic should be. Does the linked text work? Click the links and determine whether you are being taken to a valid page or if you are seeing error messages.

  • Purpose of the website- Can you accurately ascertain what the objective of the site is? For example, if the site is meant to inform you about an artist and his work, but yet there are entries describing all the computer experience they have, this can send mixed messages and confuse visitors.
  • Formatting Issues- Determine whether the page has any strange formatting problems or not.  For example, does the page have an obvious boundary, but you see text going past it? Some websites appear fine on some browsers and operating systems, but are totally different on others. These things are a pain for web designers to have to deal with; however, it is important to know about these issues to keep the pages accessible to as many visitors as possible.

  • Information Gathering- See if you can effortlessly get to the information that you are looking for. For example, if the website is selling a product, is it easy to determine how to purchase this item? Is it difficult to get to the page that you want because of the menu navigation in place? You should be able to locate the information you desire within a few clicks at the most.

By Priyanka Sharma SME (Website Design)

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