Social Media is a virtual platform where you can promote anything, be it personal or related to your business. Social media comes under digital marketing; a new trend of promoting your brand apart from traditional methodologies. Social media marketing is the process of gaining website traffic or attention through social media sites. It’s actually creating EWOM (Electronic word of mouth) which helps to promote a brand on a large scale of followers associated with the specific Social Media sites. Advertising a brand on Social Media sites increases the reach of the product amongst the vast market database of potential customers from which even a small percent of engagement with your product can increase the sales to a great extent. This is how
Social Media helps to increase your business and generate revenue for your organization. The ways of promotion can be either in the form of Text, Images or Videos which are published according to the respective Social Media policy and terms. Now what you post actually depicts you and your brand, so irrelevant posting on social media will lead to dissatisfaction among the followers and lack of trust for your brand name. So before posting you must analyse your effective market, your target audience and the relevancy of your creative with your services or products.