Search engine optimization or SEO is nothing but a set of rules that can be followed by web site owners to optimize their web sites for search engines and thus improve their search engine rankings.
It is a great way to increase quality of their web sites. SEO improves the user experience and usability of a web site. In true sense of the term, SEO is not only for online marketers. As a website designer, you should have the knowledge of Search Engine Optimization. If your site is not search engine friendly, there would not be chance of traffic creation. SEO is the only way people can find your site. As a designer or developer, you can sell your SEO expertise as an extended service for business promotions.
Each search engine has its own algorithm in ranking web pages. Your search result position is duly influenced by the algorithm. An SEO job has two aspects: On-Site and Off-Site. Onsite SEO is the thing that you can do on your site like internal linking, site structure, HTML mark-ups, target keywords, etc. On the other hand, off-site SEO is the thing that you have you have no control over some things like; how many back links you get and how people link to your site. So, more focus should be given on On-Site aspects.
Some SEO Mistakes made by designers and developer:
• Splash page
• Non-crawlable flash menus
• Image and flash content
• Overuse of ajax
• Version of theme design
• “Click here” link anchor text
• Same or similar title text
• Exceeding the 65 character limit
• Keyword stuffing the title
• Empty image alt attribute
• Unfriendly URLs
So there would be proper co relation between SEO and web design. As a web designer, please be aware of the above mistakes and keep high focus on up-to-date web designed trends combined with SEO techniques, which will effectively increase your page ranking in the web world.
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