Twitter tweet time analysis to be made before tweeting
Do you know that how timings can impact the performance of your Tweets? As such there is no universal rule that can fix tweet time. The right time to Tweet is exclusive which totally depends upon on your target group i.e. your follower and the type of tweets that you post.
As we all know that the lifetime of any given tweet we post is limited, so it is crucial to conclude when your followers and target group are most active and the best suitable time to post your tweet.
Though it is quite difficult to determine the best times to tweet but by following some simple steps you can analyse and identify the best times for your brand to tweet, and when you can supply your followers with various categories of content. Here is the data that will help you to identify the right tweets timing for your brand.
Analyse best performing content:
Analyzing your best performing tweets can be a good initial basis for finding the right time to Tweet. First, identify the best performimg tweet than find out which timings are most frequently connected with top performing tweet. Screening your top tweets by time of day exhibits when your brand delivered its most successful tweet.
Measure mentions, handle and hashtags:
Measuring organic mentions of your brand, handle, or hashtags can assist you to identify peak periods for organic engagement with your brand. Ensure that tweets which you measure are not retweets or replies of your Tweets. This approach of measuring organic mentions gives you unbiased insight of user activity. Measuring organic mentions on regular intervals and ignoring events that bias posting times can disclose when users like to connect with your brand.
Analyse your audience:
It’s good to analyse location of your target audience. Identifying your audience location can help you in determining when they are most likely to be active online. Screening a geographical distribution of your target group by time zone can give you a thought on when they will start their day, will take lunch breaks, etc. The more widely your target group is spreaded the denser category you have to post. Greater is the urge to customize content that appeals to regional audiences.
Divide the content on the basis of time:
Dividing engagement for main content catagories can help you in concluding when certain types of tweets are more probable to force engagement during different times of the day and days of the week. For an example, let’s say you might find that single posts along with call to action which receives better response during peak times but at the same time you may also find that content designed to entertain target audience fruitfully drives engagement during weekoffs or off hours.
Analyse current enagagement trends:
Segmenting most engaging tweets by day and time depicts your current engagement trends. This process is a best mode to conclude which days and times are most fruitful for your business to Tweet. Analysing these records over months or weeks apart from engagement outliers, paid tweets can help you in identifying peak times for engagement.
Keep an eye over competitors’ content:
Evaluating competitors’ content is the best strategy for all the social media platfroms. Make a deep analysis of your competitors’ most engaging content. Comparing competitor’s content by day and time can be helpful but ensure that you do not neglect favorable times to Tweet. Investigating the tweet strategies of your competitor can assist you in finding appropriate tweet times that you may not have researched, moreover it can help you in identifying successful content categoriess that force engagement during times where you have had earned minimum success.
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