Tips to create an SEO quality assurance checklist


Development of SEO strategy has become a need of the hour. No organization is exempted from the influence of the active role of SEO and its quality assurance checklists. Many digital marketing and social media companies are also focusing on SEO QA for smooth functioning of their websites for targeted audience. Ensuring everything is going well on the basis of SEO prospects, you have to incorporate various automated and online tests. For new page creation, you have to find out a basic QA SEO checklist. It acts an instrument of reference and guide for development of the website. It also provides inputs to QA teams for ensuring that each new page is full of all basic elements of SEO.

Creating an SEO QA document is very helpful for IT team members, admin and SEO team members.

Creation of a unique URL plays a vital role for SEO QA. All the lowercase characters must be used and hyphens must be used to separate words. Creation of static URLs and avoidance of session IDs and dynamic parameters must be taken into consideration.

Importance must be given for making of a dedicated page which will be accessible to users and search engines. In this connection, adding of the new URL to the XML and HTML sitemaps must be given importance. For public pages, add at least one on-site and followable link to the news page. You have to be very careful about meta description and meta key word tagging. Each title must not be exceed 75 characters. Descriptions mentioned in the page must be unique and no longer than 155 characters.

For optimizing pages’, make sure your content is contained outside of flash, javascript or iFrames. Make sure text is not rendered as an image, and keywords must be bold and italic. Proper placement of primary keywords (inside an H1 header) and secondary keywords (inside an H2 Header) should be taken into consideration. If possible, importance should be given for the creation of content that will be engaged in driving links and optimization of PDFs or video. In this connection, special instructions should be drawn from SEO teams.

For optimizing on-page images, you have to add ALT tag to all images for describing all image content and descriptions. Make sure there would not be keyword stuffing. Care should be taken for proper use of meta directives and 100 characters or less including spaces.

Make sure all analytics tracking codes are consistent and accurate, and buttons for social share are properly working.

So, these are the fundamental concepts which can be edited and customized for your team to solve urgent needs.

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