Search engine optimization (SEO) and pay-per-click (PPC) both are playing stupendous role in driving visitors to the websites. Both PPC and SEO have merits and demerits.
Pay-Per-Click (PPC) is a business model through which a company places an advertisement on a website pays a sum of money to the host website when a user clicks on the advertisement. PPC (pay-per-click) is also often referred to as paid search marketing.
Merits of Pay-Per-Click:
It provides instant traffic to your website. It also provides you some sort of ability to have ads on the top of search results after setting PPC campaign. Through PPC, you are able to have full control of your ad copy. The keywords mentioned by you will trigger your ad and the destination URL sent by the visitors after they click on your ad is vital for you. If you implement PPC successfully, you are not required to worry about algorithm updates. PPC is responsible for complete brand dominance.
Through PPC, you would be able to target your customers on the basis of geographical locations. On the other hand, it is beneficial for small businesses to target their potential local customers. You should be aware of some basic restriction on the way of PPC implementation. PPC can be very expensive if the campaign is not correctly set up. On the other hand PPC takes a lot of personal experience and ongoing testing and at the same time PPC campaigns require constant optimization.
Search Engine Optimization has become the need of the hour. SEO is often referred to as organic results. If it is implemented properly, you will definitely increase your website traffic and ultimately you will be able to increase your products and services.
Merits of Search Engine Optimization:
Implementing SEO is not only provides a lot of exposure, but also increases a lot of consumers view organic search results. SEO has tremendous ROI potential and it also brings more conversions and revenue. On the other hand, high quality high quality search engine optimization will definitely provide your small business with exposure on several search engines including Google, Yahoo, AOL and Bing.
As an SEO analyst you should be aware of the other side of it. Firstly, quality SEO takes time and some keywords and business categories have very high competition. Small businesses might be trying to fight with their competitors. Frequent algorithm updates may create huddles on the way of SEO implementation.
If your PPC is able to produce immediate results, then spend the money and it will allow dominate the top paid search results. On the other hand SEO can deliver a solid return in the long run. Think which one is beneficial for your business.
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