Slow Site Hinders PPC Performance and User Experience

Before writing this blog a proverb comes into my mind: “slow and steady wins the race,” But to what extent this proverb is meaningful I don’t know, when it comes to your website, that’s a sure-fire way to fail. In this case failure does not mean losing a race; it means losing business. Google is very much aware of this type of problem in the web world. Google is dynamic in nature. With the advent of digital marketing, Google is more cautious about its algorithm. Google has set a mission to make the web faster. But on the other hand, SEO professionals are in stress because of speed of page which act a vital factor in Google’s ranking algorithm. Google recommends that a mobile optimized site will easy to load and take few second to open. If you are a webmaster, all aspects of the user experience must be taken into consideration and at the same time you have to keep a key eye on SEO and PPC.

In the true sense of the term, a slow site has dire consequences. It ruins user experience and hinders your ability to make sales. When you are engaged in spending money on clicks, you want every visit to count. A slow website can hinder your PPC performance. In the field of site speed and PPC performance, landing page experience on your site plays a vital role. And the landing page experience on your site can well be determined through a combination of automated systems and human evaluation.

A good landing page experience contains any of the following:
- Providing quality, relevant, useful and original content.
- Promoting transparency
- Making easy navigation of your website for your customers

To Google, your landing page experience affects not only your Quality Score, but also your Ad Rank and advertising costs.

- Common Causes of Slow Website Performance
- Unoptimized Images
- Too Much Fancy Flash
- Bulky Code
- External Embedded Media
- Images Without Caching Information

To make immediate improvements, try to use these speedy website checklists which are given below:

- Resize your images
- Change image format
- Reduce image quality
- Eliminate or minimize fancy flash
- Remove bulky code including line breaks and excess spacing
- Minimize media from other sources
- Store media on your own servers

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