SEO and Social Media both are Two Sides of a Single Coin

Among all the developments in the digital arena, social networking sites have played a stupendous role. Accessing social networking sites has become a unique way of life. These sites have control each and every aspect of human life. In the present situations, various social media websites have become an instrument in the hands of the marketers of business entities to provide healthy ROI.

In today’s world, electronic word of mouth (eWoM) plays a vital role for promotion of products and services. Basically, It focuses on consumers’ statement share via the Internet, it may be through websites, social networks, instant messages, and news feeds about an event, product, service, brand or company. According to Google, social is not a signal in terms of search engine results.

What you should do is; good content creation. SEO and Social will go hand in hand, if you are able to create quality content. In the true sense of the term, quality content improves your user experience and usability of a web site. It is also responsible for healthy traffic creation on the web.

No doubt, link building was a huge component of SEO in the past. But recently it has lost its lustre. With the advent of content marketing and social engagement both are overlapping the important role in building links. For technical prospective, a search engine cares about four things including, quality, content, trust, and popularity, canniness which signifies whether the content is fresh, current and relevant.

For creating local ranking, please create profile on Google+ Local, Yelp, and Foursquare. Business entities are bound to develop social media and customer relationship management (CRM) strategy to promote products and services. Marketers are interested to leverage social media for SEO purposes for efficient business promotions.

Things you need to know about social media and SEO:
• Social links may or may not boost your search rank
• Social media profiles rank in search engines
• Social media channels are search engines, too
• Not now doesn’t mean not ever
• Don’t forget the impact of bing

Social media and SEO both have become the two sides of a single coin. Without social media presence, there is no question of proper SEO. Time has already been changed social media is gaining importance in recent years. Social media optimisation has been highly required by the social media analyst. Social media optimisation is impossible without proper implementation of SEO. Social media and SEO both are inseparable. Both are considered to be the two sides of a single coin.

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