An internet advertising model developed to direct traffic to a website is called PPC and its other name is cost per click. An advertiser pays the publisher, when the ad is clicked. To speak in other words, the amount spent to get an advertisement clicked.
Considering the importance and relevance of search engine, typically many advertisers bid on keyword phrases which are relevant to their target markets. On the other hand, many content sites are charging a fixed price per click rather than using a system of bidding.
For efficient advertising,many websites are using PPC. But some key points must be taken into considerations while applying the model of PPC advertising click.
No doubt, PPC focuses on profitability and cost effectiveness of internet marketing. PPC has been a preferred metric, and the main purpose of giving ads is to generate clicks. As a PPC analyst, you should be very careful about click fraud. Google and other sites have developed various automated systems for guarding abusive clicks by different competitors and corrupt developers.
If you are following basic AdWords guidelines for a PPC campaign, it does not matter. You have to keep an key eye on messaging and landing page slandering which would be detrimental to clients’ brand, if not used properly. Building research time to monitor and track the competition is the main concept of PPC. For these dirty PPC players, various steps should be taken.
To defend your brand in the PPC channel, you have to know the implication of AdWords. First of all you should know the Adword trademark policy. In this connection, the role of a trademark manage will be taken into consideration. On the basis of the trademark holder’s complain, AdWords will be able to investigate trademark infringement. Another vital point is the Google Display Network (GDN), it can be very helpful for PPC analyst to judge the people across the web. So ramping up branded and competitor campaign will strengthen your brand in the competitive arena. Before running a search network PPC campaign on your competitor’s keywords, PPC analyst must be very careful about deceptive techniques of competitors. Google Display Network (GDN) is the main instrument to reach out the right customers.
As a PPC analyst, you have to solve your own problem, keeping in mind the merits and demerits of AdWords’s advertising policies. Google will not be able to rectify and solve all your problems related to PPC. So the best way is to keep constant critical eye on competitors regularly and try to understand the efficient operation of the rules. As a PPC analyst, You should be proactive in addressing problems to Google and don’t forget to use all channels within paid search for branded and competitor campaigns.
PPC ads are losing its luster due to various factors, including the cost involved in running a PPC ad campaign with Google, level of competition and types of traffic.
Still, many PPC analysts are using PPC for advertisements and competitive campaigns. PPC providers like Google AdWords, Yahoo! Search Marketing and Microsoft adCenter have been operating under a bid-based model.
Did you find this article fruitful? Let’s know your feedback in comments.