Search Engine Optimization (SEO) is nothing but a unique process of affecting the visibility of a website or web page in a search engine’s natural and unpaid search results. It is very vital for business visibility and branding. For any digital marketing agency, SEO provides your business credibility and it has one of the best ROI’s in advertising. On the hand, it will brings traffic for your business and give you an unmatched insight into your customers. SEO has been divided into two main areas: 1) On-page optimization 2) Off-page optimization. Optimization of website depends on successful execution of SEO concepts. SEO should focus on-page and off-page elements. In the field of SEO on-page factors has become the primary thing to determine. Your website page page is thoroughly searched and investigated on the basis of search engine algorithms. Some important factors they take into consideration in this connection: On-Page SEO Checklist: • Keyword • Meta Description tag • ALT tags • H1 tags • URL structure • Internal linking strategy • Content • Keyword density • Site maps, both XML and user facing • Usability and accessibility • Track target keywords • Expect results in 6-12 months As an SEO analyst, you should try to avoid common on-page mistakes including duplicate content, URL variants of the same pages, off-site images and content on-site and duplicate title tags. Try to avoid some some spammy SEO tactics including hidden text, hidden links, keyword repetition, doorway pages, mirror pages and cloaking. For achievement of tremendous exposure in search engine and keeping your users happy and contended, both off-page SEO and on-page SEO play vital role. Did you find this article fruitful?
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