Mobile PPC Campaigns: A Way Out to Reach and Connect with your Target Audience

Mobile technology has left no stone unturned in the field of digital marketing. It has become a game changer for business opportunities. Mobile has touched all facades of human life. In today’s business world, mobile has provided one of the biggest business opportunities in online advertising. As per the report, during 2014, mobile search ad spending in the US was projected to have grown by 83 percent. Mobile conversion rates are three times higher than desktops and laptops conversion rates, as per an analysis from Convince and Convert and iAcquire. Many advertisers are of opinion that the mobile has a great potential because the landscape will become more competitive and cost-per-acquisition price points and continue to rise. When digital audiences are conducting searches on mobile, they often look for something very specific and to address an immediate, “in the moment” need. Marketers need to jump on these windows of opportunity by being present with the right message, at exactly the right time. Your key word exploration should match with your customers’ mindset. You have to judge how they find your brand and try to learn what words they want to use to establish some sort of connection with your company. Use conversation analytics tools to capture keywords. Ads and landing page messaging should prioritize your customers’ needs and situations above your company’s revenue goals. You know there is a limited space for mobile screen. Mobile users are normally hoping to find information quickly and not interested to come across any sort of inconvenience on the way of searching. So brands are to be very serious about how to make this process easier by including click-to-call buttons on their landing pages. Here are some ideas to test: – Button placements and positions – Size and font – “Phone” icons vs. phone numbers Google AdWords provides a number of features with a view to

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provide information faster and establish a high level connection with the online audiences. Campaign owners can use to drive conversions more directly with the implementation of location details, site, and call extensions tools. Mobile usage in search engine marketing has a great impact for business promotions. Paid search marketers should not ignore this channel in their accounts. In comparison to desktop PPC campaigns, mobile PPC campaigns need to be run differently. Please follow the best practices below mentioned for successful mobile PPC campaigns. – Create a set of mobile-specific ads – Use the extended headline – Include all ad extensions – and make them mobile-friendly too – Use different verbiage in your ads – Have a mobile friendly landing page Did you find this article fruitful? Let’s know your feedback in comments.

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