Google is very dynamic and highly technical in nature. To me, it’s a chameleon; it changes its color according to the demand of time and situation. With the growth and development of the digital world, Google is very much focused on changing its algorithm from time to time. It has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. According to Google, the changes will be visible within the Google Maps search results and Google Web search results. No doubts, Google’s Panda and Penguin have changed the fundamental ranking process across the digital world. But the Pigeon update has brought a better search experience for the users. Google is now focused on, to generate immediate local search results. Pigeon focuses on the following factors: – Increased importance of “Web ranking signals” – Increased focus on Location – Increased emphasis on Knowledge Graph results Pigeon, a new algorithm, developed by the Google, improves distance and location ranking parameters. The fundamental thing is; Pigeon impacts on local search results rankings. On the other hand, some local businesses may come across an increase or decrease in website referrals, leads and business from the change. With its ranking signals, Pigeon will be able to search effectively on the web. Google’s Pigeon will provide a more useful and relevant experience to those who are engaged in seeking local results. Google has not given any comment on the percent of queries impacted by this algorithm update. So, you have to ensure data
accuracy and consistency across the web. To Google, local business information is inconsistent and very difficult to verify. So, for that reason Google has introduced Pigeon for providing clear, concise and easily-available information. Your first and foremost attempt is to peruse the Web results for your business growth and at the same time calming new profiles on local directories. For bringing major local ranking signals, mention your business name, address, and phone number. For any business entity, Google+ and Yelp are must for business promotions. Google is in favor of more and more people to access the Yelp page. Now days, people are in favor of gaining more visual experiences than written text. Google request local business to develop high quality images and videos for users to view and click. With the Pigeon algorithm, it has brought a major change for local search engine results and at the same time it will open up a great opportunity for local business owners. b>Did you find this article fruitful? Let’s know your feedback in comments.