Is ‘Pokemon Go’ the next big thing in Online marketing?

PokemonGO mobile game has revolutionized the gaming industry. This augmented reality game for Android and iPhone has been developed by Japan’s Nintendo Co. Ltd. It has more than 65 million users in the United States just seven days after launch. When it comes to marketing, this game is helping local coffee shops and small retailers to captivate more customers.A bar in Long Island City in New York claims that its sales increased by 75% over the weekend.

How this sudden sale growth happened?

The bar activated a ‘lure module’ feature that attracts players who are hunting down virtual Pokemon characters. The manager of the store spend $10 to have a dozen characters placed in the bar location. The instant popularity of this game appears to be the result of nostalgia for the  20-year- old cartoon franchise. Players want to win kudos in the game by capturing as much Pokemon characters as possible.

The increasing popularity of this game threatens several internet-marketing channels like Foursquare, which provides coupons and rewards to the customers who‘check in’ at particular venue.

Players of this game are highly engaged and spending more time compared to other popular social apps such as WhatsApp, Facebook and Instagram.

Many retailers have started calling themselves “Poke Stops” where players can capture new balls and increase their power level in the game app. According to marketing experts, it‘s only a matter of time before major brands jump on the bandwagon. The Pokemon GO craze has skyrocketed the share value by adding nearly $10 billion to the Nintendo’s market value.

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