Increasing role of UI/UX Design in Digital Strategy?
Posted on 11.19.18 by UI & UX Team
Do you remember the time when the computer was first introduced? Only a few people who were into technology got interested in it. The main reason was that the User Interface (UI) with a blackscreen which was a big stumbling block in getting users interested in computers. So everyone involved in Computer industry understood this latent need of a User Friendly interface that can engage the user with its familiar habitat that makes them comfortable to take a risk of using the technology without any hesitation.
The answer that echoed was to create a user-friendly innovation that could possibly use graphics and simple layouts which gave birth to the idea of a Graphical User Interface (GUI). The water shed moment for GUI interface was the release of Microsoft windows that inclusively gave a far richer interface to users that included the options of having drop-down menus, and adding unique icons which were used for the purpose of navigation that got everybody hooked onto their computers.
The same thought process has evolved to such a stage now that User Interface and User Experience is considered to be the most important element of every aspect of digital channels right from a standard websites, e-commerce web application, mobile apps, games and much more.
UI stands for user interface, that includes the screens, its pages, buttons, and all the other visual elements that are used to help a user in interacting with a device. The UI designers are expected to focus on the user experience by designing easy-to-navigate software for all types of digital products such as websites, applications, and other interactive devices. UX refers to the user experience design that includes the overall experience that a user has while they interact with a website. The core objective of UI/UX is all about getting someone from point A to point B in a seemingly effortless manner on the user’s side.
A good UX design is expected to be able to establish a quality and satisfactory interaction between a consumer and a company’s products/services. Some processes that are involved as part of a user’s experience may include:
- The process they go through to discover your company’s product
- The sequence of actions they take as they interact with the interface
- The thoughts that arise as they try to accomplish their task
- The impressions they take away from the interaction as a whole