Do you want search engines to find your content easily? Do you want search results related to your content to stand out? Tell the search engine exactly what your content is. So, in this connection, Semantic markup came into being which can make your content stand out in search. In the field of SEO, semantic markup is often referred to as Schema markup, or structured data markup. Through the application of Semantic markup, you will be able to organize data on your site in a way that allows it to be easily understood by search engines. Notably, it was launched in 2011 as a joint effort by Google, Bing and Yahoo to develop a universal set of structured data. Through semantic markup, you can achieve immediate results in search rankings. It also improves traffic, conversions and user experience of your website. Gone are the days of displaying old formats of displaying search results. With the Hummingbird update, Google is more serious about the various factors like intent, sentiment, freshness, personalization, localization, and many more. Semantic markup strategies for local business websites: Authorship Markup: It allows your personal photo to appear with pages you author, and your website, when they are listed in search engine results. For local search it plays a vital role. Local Business Schema and Geotag: Schema.org provides different types of semantic markup which provide helping hand for local business. You can use this to markup your address and contact information on your site, although there are additional fields you can include such as hours of operation, payment types accepted, and more. Testimonial: It plays a vital role for local business entities. Testimonials on a business website can often aid in persuading visitors to become customers. Breadcrumbs: It is a navigation aid used in user interfaces. Through breadcrumbs, users are allowed to keep track of their locations within programs or documents. It’s beneficial for local sites. Normally, local sites targeting a few local city names or with multiple offices around a metro area, breadcrumbs are very worthwhile. Events: If
you’re interested to provide various services through events at different times/dates during the year, Events Schema markup has a great role to play. Coupons/Offers: Search engines like Google or Bing give special snippet treatment for coupons. If you have coupons and special offer, use the Offer Schema. Videos: For efficient interpretation and representation of video content in search results, Google recommends that you use the VideoObject Schema. Normally, consumers take interest to see videos of products and services. Recipes: It brings millions of searches on the net. So for that reason search engines highlight the presentation of their listings in search results. Individuals: You can mark up information about executives and employees on your site as well by using the Schema for a Person. Tables & Bullet Lists: If your website is full of tabular data or content, it can again make your listing in search results get more attention. It can afford you the opportunity to display more information about your products and services before potential customers. Products: As a business entity, if you are selling various products, product markup can enable your listings to show price, ratings, and availability in the search results. Use product schema for your website. Meta Descriptions: Meta Descriptions have been one of the earliest and longest surviving semantic markup elements. It briefly describes what a particular page is all about, incorporating good keywords. You are not required to use the same description for all pages, or even more than one page on your site. Facebook Open Graph: It is one of the social network’s basic concepts. It’s a powerful tool for brands. It also opens up a way foster engagement. As a business entity, you have to be very serious about the semantic markup options, so that it can help you to achieve success in your business. Did you find this article fruitful? Let’s know your feedback in comments.