Email marketing is an important tool in the hands of the marketers for earning more and more money. Through email marketing you can contact your customers and persuade them about your product and services. It has been a tremendous source for marketers to make money online. It offers you different varieties of techniques and tactics of marketing. Through email marketing, one can easily reach out to the targeted customers in the right time in the right way. Email marketing is cost effective. It provides a great return to your business. It has become an effective source to increase traffic on your sites and to sell your product easily.
The most important advantages:
• Cost effective
• Able to increase brand awareness
Email campaign Tips
Catchy subject line: For the successful email campaign, you have to mention catchy subject line which attracts and orients the attention of the potential customers. The subject line must be straightforward and it should express the newsletter message in a few words.
Embed URLs: Care should be given for the addition of links in your email. It will increase your chances of leading your audience to your products and services.
Segmentation of data: As a marketer, you should keep focus on segmentation of data because it plays a vital role for an effective management of email marketing. By implementing this trait, it would be easier on your part to communicate with your targeted customers. Please, segment your contact list on the basis of language and separate your target groups accordingly.
Reach out to Mobile and Desktop Users: Your email marketing software must be compatible to both the mobile and desktop users According to the survey report, 65% of emails are first opened on a mobile device.
Be friendly: For your business promotions, you should be friendly and personalized your emails to current and future customers.
A/B Testing: Importance must be given on A/B testing. It provides an opportunity to get clarity about your customers’ preferences. You can test by content, name and subject line. This feature is very helpful to make necessary improvements to your newsletter.
Non HTML support version: Your email marketing platform must have a non HTML support version. If the emails of recipients don’t support HTML, the recipient will be able to see the HTML code instead of the actual message.
Archive previous newsletters: Another tip of email marketing is to make the archives of your previous newsletters public. On the other hand try to make your emails available online. If the content is required by the users, automatically it instigates user to sign up for your newsletter.
Email marketing has become very popular in these days because it is measurable, shareable and targeted. Additionally, it is easy to handle. If your email marketing is well planned and executed properly with definite care, it will bring profit to your business without any procrastination.