Much before we start nailing out benefits of UX index, we first need to understand what UX index is. UX (User Experience) is everything which happens to users when they visit your business website or application. It includes what they see, hear and do when they interact with your business via your website. UX index determines how effectively your brand is communicating with your target customers. In lay man language, UX framework makes the complex things easy to use.
UX term is relatively new but the concept of user friendly design has been there for generations. Thus, good design leads to good business. When it comes to benefits, in the digital era user experience (UX) index is an essential factor. One of the best examples of user experience benefit is that most of the website visitors leave the websites just because of bad user experiences.
There are several top-notch organizations that realized significance of UX index – AirBnB’s Mike Gebbia credits UX with taking the company to $10 billion and Jeff Bezos invested 100 times more into user experience than advertising during the first year phase of Amazon.
Nowadays, users want best user experience while they interact with your business. Certainly, at some point we all have experienced that when we visited a website that was slow or buggy or made it hard for us to get relevant pages, we leave that website immediately.
- How would you evaluate user experience?
People keep on emphasizing importance of user experience without noticing tactics to evaluate it. Is user experience quantifiable and measurable? If yes, what are the yardsticks of measuring it? Indeed, we can measure and evaluate user experience to understand where exactly we are missing chords to improve UX and UI of our website. There is a unique methodology called UX Index developed by experienced research team of Webisdom to measure user experience. This methodology is the solution of UX problems, right from evaluating current status of UX to giving suggestions for its improvements. There are 3 important parameters to evaluate UX.
- Number of Pages viewed:
The most important factor of judging UX is number of pages viewed or borrowed by your visitors. There are several analytical tools that can help you to check number of page views. Plus, you can also check real time user behavior on your website.
- Bounce Rate:
This term denotes the number of visitors who browse your website and leave it immediately without browsing your website thoroughly. Thus, increasing bounce rate of your website indicates poor user experience (UX) of your website.
- Average Time Spent:
It denotes average time spent by the users on your website. There are some analytical tools that can help you to understand how much time a visitor is spending on your website on an average. Certainly, higher the average time spent, the better performance of your website i.e. good UX is present.
- Cohart rate:
In a typical purchase cycle a user visits and re-visit a web portal quite an often times before concluding the final transaction. According to the latest research, in India, average duration of the purchase cycle for an online flight booking is 7 days during which a user visits and revisits at-least four contemporary portals and chooses the one which he finds the most reliable. Co-hart rate hence help you track and identify the user behavior during a typical purchase cycle. The similar kind of revisiting behavior is also crucial when it comes to mobile application and hence the co-hart consideration stands important for mobile UX evaluation as well.
Here comes the user experience, it is about adding various UX dimensions into visual architecture of your website or application – UX includes the affective, valuable,practical, experiential and meaningful aspects of human–computer interaction.
A good user experience helps business and organizations:
- • Increases Sales and online conversions
- • Improves brand perception
- • Improves Google search rankings
- • Reduces customer dis-satisfaction
- • Reduces the costs of development and support.
Good user experience is obviously good for business of different nature. According to Forrester studies companies that invest in UX Index (User Experience) experience a lower cost of customer acquisition, support cost, increased market share and customer retention.
If you find above mentioned parameters are on righttrack, you have nailed the UX otherwise you need to apply UX Index mythology to evaluate current status of user experience.