In recent times, protecting brand identity has become the need of the hour. Your brand image plays a vital role for business promotions. Protection of brand image has become an important factor for business success. According to the American Marketing Association, brand means name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The main thing is to determine how the public views and feels about the values, products/services and personality of your brand. If you are able to create a great brand identity, you will see various positive results.
•Makes a great first impression
•Distinguishes you from the competition
•Increases brand awareness
•Establishes brand loyalty and trust
•Delivers the products and services you promised
Understanding of brad identity is very important for future growth of your company. If you are aware of the strengths, weaknesses, opportunities, and threats, you will efficiently build your brands.
You can develop your brand identity by following five steps
•Position or value Proposition
Domains: If you are really spread brand awareness, keep your customers up-to-date with latest happenings and your potential customers should learn your brand, then you need a website. Obtaining a domain name for your website is one of the most effective and cost-effective ways in protecting the identity of your brand.
Copyrights: If you have created logo, piece or music or any “original works of authorship, then you should have is copyright. This signifies that no one else can profit or display your work without consent.
Patents: If you have invented something really unique and revolutionary, then you’ll want to get a patent. A patent can be granted to an inventor. You can apply patent in your country’s patent office.
Trademarks: You can protect your products by through trademark. For that you have to apply for trademark registration of your products and services.
Legal Assistance: For the legal protection of your brand and it’s identify, try to hire an attorney to ensure that your brand is legally protected or not.
Monitor Your Brand’s Online Reputation: Try to maintain your brand’s reputation. Please keep eagle eye on what people are saying about your brand online. Various tools are available in the market with the help of which you can track your brand reputation.Finally, make sure everyone involved in the brand delivers a consistent brand image and puts the brand first.
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