In a true sense, your website is nothing but a mirror of your company. In other words, your website is company in miniature. With the advancement of the internet and digital world, many companies are highly oriented to build their websites for efficient and effective promotion of products and services. Planning a website is really a daunting task for companies and organisations. Before framing a website you are required to be very much aware of the aim and objectives of your company. Ideas generation and implementation both are vital for effective website. And focus should be given on pin pointing the features that will appeal your customers. If your website is not designed on the basis of Google Analytics and SEO traits, you will derail your company without any delay.
Various web design principles that will make your website aesthetically pleasing, easy to use, engaging, and effective.
Purpose: Good web design always caters to the needs of the user. Your website should have specific purpose. Each page of your website should fulfil a specific need for your website users in an effective manner.
Communication: Your website should be communicative and interactive in nature. The information provided in your website should be easy to read and digest.
Typefaces: Font size plays a dominant role for readability. Sans Serif fonts such as Arial and Verdana are easier to read online. The ideal font size for reading easily online is 16px and stick to a maximum of 3 typefaces in a maximum of 3 point sizes to keep your design streamlined.
Colours: To enhance the user experience, the importance of colour palette can never be neglected. Complementary colours are highly required because they create balance and harmony. To bring about efficient readability, try to use contrasting colours for the text and background.
Images: To create brand positioning and connecting with your target audience, try to choose the right image. You know a picture can express a thousand words.
Navigation: Navigation is nothing but a unique concept that instigates people to take action and move around your website. Some vital navigation tactics include logical page hierarchy, using bread crumbs, designing clickable buttons, and following the ‘three click rule’.
Grid based layouts: Don’t place content randomly on your web page. Implement grid based layouts. Try to arrange content into sections, columns and boxes.
“F” Pattern design: According to eye tracking study, that people scan computer screens in an “F” pattern. Top and left of the screen is mostly seen than that of the right side of the screen.
Mobile Friendly: Your website should be mobile friendly and can be accessible through multiple devices with multiple screen sizes.
If you follow all these principles mentioned above, then you will definitely be capable of creating a beautiful and functional website.
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