HIGHER RANKING IN THE SEARCH ENGINES THROUGH SITE STRUCTURE

Search Engine Optimization has great role in bringing traffic to your website. It has become a propelling force for every business entity. It has changed the true nature, structure and functions of the business world. It has become a unique way to make your website easy for both users and search engine to understand. Through proper implementation of SEO techniques, you can able promote your products and services very easily. Without the proper implementation of search engine optimisation, there is no question of growth and development in the business arena. If you have a business website, try to focus on your site structure.

The better your site structure, the better your chance of higher ranking in the search engines. You know every website has a structure. If you are very serious about the glory and importance of the site structure, you will create a site that achieves search excellence. If your site is well structured, it will definitely bring a great user experience. Your website will be more appealing to your users and search engines. On the other hand, a good site structure provides your site with sitelinks. Sitelinks are a listing format in the SERPs that how your site’s main page along with several internal links indented below. Sitelinks provide a great benefit for SEO. They are really responsible for proper navigation of your site. Sitelinks also increase the reputation of your brand and improves user’s trust.

If you have a poor site structure, it’s natural that your site will not receive site links. The absence of sitelinks could be costing your site more targeted traffic, higher CTR, and increased conversions.

For SEO success, site’s structure plays a vital role. Without proper site structure there is no question of search excellence. SEO-friendly site structure has become the need of the hour for brand promotion and traffic creation.

How to create SEO-friendly site structure:
Plan out a hierarchy before you develop your website. There are a few features of hierarchy that you should keep in mind.
- Make your hierarchy logical
- Keep the number of main categories between two and seven
- Try to balance the amount of subcategories within each category
- Create a URL structure that follows your navigation hierarchy
- Create your site navigation in HTML or CSS.
- Use a shallow depth navigation structure.
- Create a header that lists your main navigation pages.
- Develop a comprehensive internal linking structure

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