Finding useful information on the World Wide Web has become the need of the hour. There are nearly 150,000,000 active Web sites on the Internet today, according to Netcraft, the renowned search firm.
Normally, search engines use complex algorithms–mathematical instructions that tell computers how to complete assigned tasks.
Google is very dynamic in nature. With the demand of the time and situation in the digital arena, Google has been updating its algorithms. Higher ranked pages appear further up in Google’s search engine results page (SERP), meaning that the best links relating to your search query are theoretically the first ones Google lists.
Doorways are considered to be the sites or pages created to rank highly for specific search queries. They are really bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.
In near future Google is planning to launch new doorway page
penalty algorithm. As a new algorithm adjustment, it will impact
these pages trying to increase their search footprint. How do you know if your web pages are classified as a “doorway
Google said asked yourself these questions:
- Is the purpose to optimize for search engines and funnel
visitors into the actual usable or relevant portion of your site,
or are they an integral part of your site’s user experience?
- Are the pages intended to rank on generic terms yet the
content presented on the page is very specific?
- Do the pages duplicate useful aggregations of items (locations,
products, etc.) that already exist on the site for the purpose of
capturing more search traffic?
- Are these pages made solely for drawing affiliate traffic and
sending users along without creating unique value in content or
- Do these pages exist as an “island?” Are they difficult or
impossible to navigate to from other parts of your site? Are
links to such pages from other pages within the site or network
of sites created just for search engines?
In the true sense, Google is not interested to rank doorway
pages in their search results. The main purpose behind many of
these doorway pages is to maximize their search footprint by
creating pages both externally on the web or internally on their
existing web site, with the goal of ranking multiple pages in the
search results, all leading to the same destination.
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