Google Pigeon and its impact on Local Business

Google is dynamic in nature. With the demand of time and situation, Google is changing its algorithms from time to time. Google has launched Pigeon on July 24, 2014 for U.S. English results. It has released a new algorithm with a view to provide a more useful, relevant and accurate local search results. It

has also tied more closely to traditional web search ranking signals. According to Google, Pigeon improves their distance and location ranking parameters. Pigeon not only impacts local search results rankings, but also local businesses may notice an increase or decrease in web site referrals, leads and business from the change. Google is very optimistic about Pigeon because it ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more. In addition, its Pigeon will improve distance and location ranking parameters. Merits of Google pigeon – It affects search results within both Google maps search & Google web search – With the advent of Google new algorithm (Pigeon) local results are more closely tied to traditional web ranking signals. – It provides more accurate results for yelp-specific queries – It gives greater search result recognition to various other local directories – It acts as the biggest local search algorithm for business promotions – It improves distance & location ranking parameters – It returns better results for queries – It provides local results for areas that are slightly outside of a searched-for local neighborhood. – With the introduction of Pigeon, many local results changed with mixed results – It drops of local packs – With the introduction of Pigeon, some Spam results appeared in search results Google Pigeon is no doubt a boon for small businesses. If you are not using an SEO service for your business, Webisdom (an online digital marketing agency) suggests you to check your local placement on Google and find out if there has been any change in the past one week. If you have any questions regarding the local search algorithm update of Google, you can feel free to ask us. Did you find this article fruitful? Let’s know your feedback in comments.

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