In a country where homosexuality is punishable under the law, Anouk Ethnic, a clothing brand in India has come up with a commercial titled, “The Visit”, which shows a lesbian couple preparing to meet their parents. The commercial has created a lot of hue and cry among the masses and has more than three million views in just 10 days,across various social media networks.
As a part of their #BoldIsBeautiful campaign, the makers of the advertisement thinks that this will bring a positive change in a conservative society like India, where homosexuality is considered a sin. “We tried to avoid the stereotypes associated with gay people. There was no one woman looking more masculine or feminine in the film. We tried to give it a candid feel like it is any other couple being apprehensive about meeting the parents”,the ad’s producer Amitabh Ghosh told.
Going out of the box to promote a brand has always proved to be fruitful, and this time too it has not disappointed the makers. Despite the brilliant concept, it can’t be denied that this ad might get banned in India because of the content, which is regarded as explicit by many activist groups. So, watch it here before it is taken away from the internet.
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