Facebook, the social media giant has been engaged in updating its nature, structure and functions considering on its effectiveness to generate more revenue. No doubt, Facebook has been a great tool in the hands of the marketer to gain profit by posting Ads for promotion of their products and services. Recently, it has changed its Ad principles. If the marketers want to reach out to the customers, then they will have to start buying ads. Those companies are posting their advertisements through Facebook, now they will face a very difficult time for reaching to their potential customers. Facebook, in a statement on Friday said that “This change is about giving people the best Facebook experience possible”.
On the other hand, this idea will increase the relevance and quality of the overall stories, including Page posts which can people see in their News Feeds. With this type of update by Facebook, users will be able to come across less of this type of content in their News Feeds. This update will be available from the beginning of January 2015. As per Facebook, “All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.” Facebook will target three types of posts placed on the pages of companies and products including: 1. Posts that solely push people to buy a product or install an app 2. Posts that push people to enter promotions and sweepstakes with no real context 3. Posts that reuse the exact same content from ads The most fundamental thing is; the company is focusing on promotional aspects. If any Facebook post that repeats the content of an advertisement, it significantly persuades people to buy a product or download an app, or instigates people to enter a sweepstakes with no other content. On the other hand, Facebook received a number of complains from the users that they are unable to find useful promotional posts in their news feeds. The new change will definitely increase marketers’ demand for Facebook ads to compensate for the shorter reach of their unpaid posts. In the real sense of the term, it won’t lead to a surge in the number of ads that actually appear in people’s news feeds, according to Facebook. Did you find this article fruitful? Let’s know your feedback in comments.