In the field of digital marketing local SEO has a great role. For business promotions, focus has been given on the local markets. To increase the traffic of the web page, many new developments have been emerged to impact SEO.
Managing local business listings across search engines, Internet directories and social networks can influence local search rankings on Google, Yahoo and Bing.
There are a number of local networks and directories are appearing in the local search ecosystem. Multi-location businesses and big brands have been challenged to accurately optimize and distribute their business listing information. For multiple business phone numbers, Google is supporting new schema. It enables various organisations to define specific phone numbers for departments or multiple locations. It also recommends location pages contain this and other schema for hours of operation, address and other information.
To keep location listing fresh, Google released bulk listing management for Google+ in 2014. It has also removed authorship photos from SERPs.
Listing Management Remains Fundamental
Listing management has been and continues to be the required foundation for a successful Local SEO program. According to listing management, all listing should include clean and accurate data.
This includes the basics: business name, address and phone number. On the other hand, local listings include product descriptions, categories, services provided, hours of operation, coupons, photos and payments accepted.
So the basic concept is; listings data should be distributed widely. If you have clean and clean and accurate data, your listings should be distributed to major search engines, IYPs, directories and social media networks. Unless you push data to the entire ecosystem, bad data will continue to rear its head and contaminate otherwise healthy and accurate listings.
Focus should be given on four major factors while creating your listing management strategy:
- How frequently to push your data to the ecosystem
- How to ensure data consistency across all channels so search
engines will index your listings properly
- Identify and suppress duplicate listings
- Monitor and report on the accuracy of the data being
Listing management provides the basic foundation “blocking & tackling” brands and some robust local SEO program that can include:
- Other forms of SEO
- Local landing pages
- Reputation management
- HyperLocal paid search and paid social, leveraging bid
- Detailed reporting and tracking, down to the location level
If you don’t have a concrete foundation for listing management, it will bring negative impact on your overall local SEO program. If it is implemented correctly, a local SEO program can generate great results for the educated marketer, but effective listing management triumphs all other local SEO efforts as the right place to start.
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