In the online landscape, SEO has become an unavoidable fact. It also plays an important role in the success of your website. As per a recent study, 80 percent web traffic starts with a search query. In the present scenario, online marketing has become the cheapest and fastest way of marketing. But your success can easily be determined by the effective implementation of SEO strategies so that people will easily find your brand.
As an SEO analyst, audit your web site regularly. Auditing of your website is highly required to attract and retain the customers. By efficient auditing you can closely examine your site performance and find out the exact cause of not getting web traffic. On the basis of a result, SEO analyst can decide future goal and techniques to be implemented. Various SEO auditing tools are available in the market like My site auditor, HubSpot’s marketing grader, UpCity Free SEO Report Card, Web CEO Technical Website Quality Audit, etc.
First of all you should know that whatever you are producing, marketing, selling is all for the customers. Your business is meant for the customers. Your website content is the biggest asset for you, through which you will be able to retain and attract your customers. Try to implement inbound marketing strategy for creating unique content for the right people and determine future content on the basis of reviews of the customers. Remember, people always search for what they want and not what you have created.
Try to create an attractive website to orient the customers. Most of the times, people come to your website and get confused and also unable to take concrete decision. To avoid this, try to provide direction to the prospects by inserting appropriate CTA’s and landing page on the almost every page. If you are able to create a proper landing page, you will be able to increase web traffic.
According to research, mobile searched queries are increased by five times as compared to previous years. If you are really interested to increase your lead, customers and higher search engine ranking, it is advisable to build mobile friendly website.
Try to use infographic in your website. It has become an effective way of increasing web traffic. As per Statistical survey, in last two year, search for infographic increased by 800% and the number is still growing fast. It’s true that the human brain processes visual data 60,000 times faster than plain text. Quality and useful content along with the infographic will definitely increase your website traffic.
You know that your website is ranked on the basis of Google’s algorithm. The search factor is not same for all the time. Google is continuously updating its algorithm. If you want to bring effective and healthy traffic to your website, then you have to update yourself time to time. So that Google will love you. Google considers Latent Semantic Indexing (LSI) while deciding ranking of the websites.
You may miss some powerful and effective keywords that your competitors are already using. So keep an eagle eye on your competitor and start researching on your competitors. It’s really a good and smart practice. Try to use keywords for creating better content.
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