Archive for the ‘Search Engine Marketing’ Category


Is your website affected by the latest Google Penguin 4.0 update?

Is your website affected by the latest Google Penguin 4.0 update?What is new in latest update? There are two important points to take from this latest update. 1-  According to Google, Penguin goes real-time. The latest update incorporates the Penguin update in core algorithm of Google, which means there is no more Penguin update in […]

Content planning makes things easier

‘A Goal without a plan is nothing just a wish’ Planning is known to everyone but how many of us implement it effectively matters the most. Content planning is all about strategizing your efforts to target your audiences and accomplish the goal. In a layman language, your content plan should be aligned with your business […]

How to Develop an Effective Landing Page?

The online marketing/digital marketing concept is a broad term which incorporates multiple facets of marketing. In our current technology era, we cannot ignore the importance of PPC which is one of the best ways to generate leads to the businesses. However, for a successful PPC campaign, an effective and captivating landing page is required. A […]

Bid Management: A Unique Way to Achieve Campaign Goals

Pay-per-Click has always been a unique concept for traffic generation. No one can neglect the importance and glory of bid management in PPC. In the true sense of the term, bid management is the core foundation of PPC. There are various ways to analyze and manage your bids. By managing bids on your keywords will […]

Beat Search Optimization Challenges through SEO Reports

In the recent times, Search Engine Optimisation (SEO) landscape has been changing rapidly. Generating high traffic and quality content has become the need of the hour. Many SEO analysts are aware of the new trend of traffic generation for efficient optimization of the web page. Measuring paid Ad channels is very simple. But having definite […]