Archive for the ‘Digital Marketing’ Category

Digital Trends 2017

3 latest trends in online marketing

Online marketing changes at rapid pace. Indeed, the fundamental principles of marketing are same – know your target audiences, formulate strategy and measure the results. However, the mechanisms and tools that we use to connect with our target audiences have been transformed due to the evolving nature of technology. Companies are striving to outpace the […]

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Snapchat is a Future Brand Conversation Platform

How did Snapchat, which was earlier described as “sexting app” become the world’s hottest social network platform? Snapchat brings realness in our interaction. The self-destructing messages concept makes people secured with the data (Images and videos) that they share. Self-destructing messages create an urgency for the snap users to read or share the story or […]

Off page ranking factors – Are They Fact Or Myth?

Being a digital marketer, you have been experiencing volatility of Google Algorithms. Do you know which factors exactly ranks a website in first place in SERPs? Nobody knows exactly what Google considers as the ranking factor.  Indeed, Google is secretive when it is about ranking factors. There are almost more than 400 factors that impact […]

Content planning makes things easier

‘A Goal without a plan is nothing just a wish’ Planning is known to everyone but how many of us implement it effectively matters the most. Content planning is all about strategizing your efforts to target your audiences and accomplish the goal. In a layman language, your content plan should be aligned with your business […]

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Why digital enterprise solution is a better idea?

The hallmark of a non-digital enterprise is that its IT department is treated as a cost center. Gap -> Innovation -> Adoption ->Shift/Change  ->Gap – >Re-Innovation -> Adoption Business evolution anywhere in the world mirrors the above through its relentless churn sifting through multifarious cycles, decline and growth. But it is with a view to […]