Social media has become panacea for all business problems. It has become a tool for business promotions. To enhance reputation and drive business, the role of social media cannot be undermined. According to research 92% of marketers are claiming that social media marketing is very important for their business. On the other hand, there is tremendous increase of traffic to their websites due to social media optimization. Besides, driving traffic to websites, social media offers a wide range of opportunities for marketers.
Social media optimization (SMO) focuses on various use of social media for generating publicity to increase product awareness. As a marketer, you can use RSS feeds, social news and bookmarking sites and social networking sites like Twitter, video and blogging sites etc, for promotion of products and services.
Blogging without SMO is meaningless. Your blog with social media optimization is sure to create reputation for your brand. Your blog traits should be visual based, building brand, good content and share and re-share.
So, try to spread out your relevant ideas in your blog and link it through various social media platforms. Keep in mind the fundamental principle of SMO is: ‘“content is fire and social media is gasoline.” This line symbolizes to what extent content plays a vital role in promoting your business. On the other hand a good content is means to an end of currency generation.
For attaining optimization of your blog, you have to connect your blog with others to build networks. You can use Twitter and Facebook for linkage.
Another concept of linking blog, boosts it with smart references and try to make interaction with others. On the other hand, keep focus on building relationship with others through proper linking. Concentration must be given on quality content because it can be easily shared & re-shared and linked by the user. On the other hand, visuals and data play vital role for optimization of your blog. Building a proper blog requires repeated engagement by the user. For this, create an email list. For optimizing your blog, you should share & re-share it with different time zones.