In the field of Search Engine Optimization, rich snippets play a dominant role. If you are a website owner or webmaster, you should be aware of the nature, structure and function of rich snippets. Having a structured data markup does not provide guarantee for high rankings in search engine. To get better visibility of your website, you have to keep a key eye on proper implementation of rich snippets. Google search results are changing significantly. As an SEO analyst you should be very careful about rich snippets. On the other hand Rich Snippets are unavoidable parts of social media marketing.
Rich snippets are very helpful in providing additional information about your web page to Google. So it can display more useful information to people searching on Google. There are three steps to rich snippets, including pick a markup format, mark up your content and test your markup.
Types of rich snippets:
• Software applications
• Review ratings
How Do You Install Rich Snippets?
• Access the HTML of the page where you want to add rich snippets
• Add the appropriate micro data
• Update your HTML and test the rich snippet using Google’s Structured Data Testing Tool
Essentially, a rich snippet is just a small summary of the data that a user can expect to see on a webpage. For SEO success, rich snippets play a vital role. As an HTML coded bits of information and micro data, it’s very easy for search engine crawlers to comprehend what searchers are really looking for. When a user go through the meta description accompanying a link in the search results, they can easily identify identify things like names, places, products, and more. On the other hand rich snippets have no direct effect on improving rankings, but they add significant value to an organic listing in the search engine results.
Ultimately, it can increase website traffic dramatically. If rich snippets are properly executed on your website, it can improve the appearance of the listing and at the same time provides more information to the user. It can reduce bounce rate and increase time on site. So focus should be given on the creation of the best search experience for users, so the users can find the best, most relevant results. If the rich snippets are implemented efficiently, your website will instigate users to click on it without any delay.