Weddings in India are always extravagant and grand. Taking this celebration as a theme, US based tech giant Apple has launched its first ever India centric commercial for its recentmobile phone iPhone 6. Capturing the rituals of great Indian wedding, the ad was released on Friday and has received more than 100 thousand views on YouTube till date. Conceptualized on human emotions, the ad beautifully depicts a couple, who are about to tie the knot. In the video, the couple is shown trying to keep in touch with each other via their iPhone 6, just before a few hours of the final ceremony.
We all hate to wait. Especially, when we have to wait for something special that we have been longing for a long time. The makers of the ad tactfully used this emotion in crafting the video, in order to hit the right chords among the masses. As wedding is one of the most memorable moments in life, the ad makers played the right cards by making the commercial surrounding the cherished event. The background score acts as the icing on the cake with its beautiful music and is all set to make a mark in the digital media. To sum it up, this beautifully crafted sixty seconds video comes to an end with a voiceover saying, “We know how hard it is to wait for something special. Which is why we offer the iPhone 6 on easy EMI”.
Apple is aiming at a bigger Indian market with this new ad and they have chosen the right theme to do so, as wedding celebrations in India are larger than life. Watch the video here and celebrate Indian wedding like never before.
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