Archive for April, 2016


Which is better – Content Marketing or Context Marketing?

Content marketing is certainly one of the most touted topics among the digital marketers because it is the most influential and effective approach to reach the target audiences. Content marketing is a broad term which incorporates marketing content in different modes – blogs, articles, online magazines, and social media. The prime purpose is to develop […]

business message

Are your customers paying attention to your business messages?

The technology and cultural shift has brought rapid development in modern marketing practices which generates equal parts of optimism and anxiety. However, content remains the major part of the modern marketing being the biggest disrupter enabling the brands to connect with their customers through storytelling. Gone are the days when marketers used to inform their […]

online haters

How to address online haters?

It is good that customers are empowered and express their post-purchase reactions on several media channels. If it seems there are a number of negative feedback’s and complaints than ever, and you are spending time and money to deal with this backlash, you are doing right. It has been noted that companies that spend their […]


Snapchat is a Future Brand Conversation Platform

How did Snapchat, which was earlier described as “sexting app” become the world’s hottest social network platform? Snapchat brings realness in our interaction. The self-destructing messages concept makes people secured with the data (Images and videos) that they share. Self-destructing messages create an urgency for the snap users to read or share the story or […]