Which is better – Content Marketing or Context Marketing?

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Content marketing is certainly one of the most touted topics among the digital marketers because it is the most influential and effective approach to reach the target audiences. Content marketing is a broad term which incorporates marketing content in different modes – blogs, articles, online magazines, and social media. The prime purpose is to develop […]

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Snapchat is a Future Brand Conversation Platform

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How did Snapchat, which was earlier described as “sexting app” become the world’s hottest social network platform? Snapchat brings realness in our interaction. The self-destructing messages concept makes people secured with the data (Images and videos) that they share. Self-destructing messages create an urgency for the snap users to read or share the story or […]

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